Launching a therapy website, even in the early stages of practice, is beneficial. It provides credibility, aids in referrals, and helps Google index the site over time. A simple, clear website acts as a foundational tool for messaging and client connection, enabling ongoing updates as the practice evolves.

So you’re starting (or restarting) your private practice website—and you’re wondering… should you build it yourself with a therapist Squarespace template? Or go all-in on a custom site that’s designed and written just for you?

Honestly? It’s really easy to get stuck here. Especially when you’re juggling everything else it takes to run a practice. There’s no one-size-fits-all answer, but there is a best fit for where you’re at right now.

There’s a lot of noise out there about what your private practice website must include. Choosing the right features is important. This applies to SEO, branding, booking tools, blog posts, and videos of yourself. Sound familiar?

Custom websites are incredible when the timing is right — they give you the chance to shape your site from the ground up: aesthetics, messaging, layout, and structure all working in sync. I love that work.

When I first started working with therapists, I kept seeing the same thing: websites, particularly trauma therapist websites, that didn’t sound anything like the warm, grounded, thoughtful humans behind them.