Wondering what to include on a therapist website? If you’re a therapist or coach, your website is often your digital front door—the first place potential clients decide whether they feel safe and ready to reach out.

But what exactly should be on your website? And how can you avoid feeling like you’re guessing what works?

Sabrina from Yellow Leaf Therapy teamed up with Miranda at Ren Strategies to boost her website. They transformed it into a warm, inviting space where clients feel comfortable reaching out. With cool features like an intro to her studio and blog support, Sabrina can now focus on what she loves—helping clients.

Creating an inviting, calm online presence starts with showing potential clients exactly where they’ll spend their time with you. For many, just seeing the space can ease some of the first-session jitters.

Many therapists' "About" pages fail to connect with potential clients, often filled with jargon and credentials. To create a relatable page, therapists should share personal motivations, use familiar language, balance qualifications with client-focused narratives, and set expectations for sessions. Authentically inviting clients to reach out enhances trust and engagement.