Launching a therapy website, even in the early stages of practice, is beneficial. It provides credibility, aids in referrals, and helps Google index the site over time. A simple, clear website acts as a foundational tool for messaging and client connection, enabling ongoing updates as the practice evolves.

So you’re starting (or restarting) your private practice website—and you’re wondering… should you build it yourself with a therapist Squarespace template? Or go all-in on a custom site that’s designed and written just for you?

Honestly? It’s really easy to get stuck here. Especially when you’re juggling everything else it takes to run a practice. There’s no one-size-fits-all answer, but there is a best fit for where you’re at right now.

If you’re a therapist building your online presence, one big question might be bouncing around in your head: Do I really need a contact page if I already have a Jane booking link? Or a Psychology Today profile? In short? Yes. You do.

A therapist's website serves as a crucial first impression for potential clients, necessitating a genuine connection and clear messaging to address their concerns. A polished site is essential, yet emotional resonance is key for engagement. Hiring a web designer can optimize effectiveness, leading to more clients and enhancing practice growth substantially.