Let’s be honest: most people don’t actually know what goes into great website copy. They think you just… sit down and write. But if you’re a coach, therapist, or consultant, you know your work is deeper than that.

If you’re a therapist building your online presence, one big question might be bouncing around in your head: Do I really need a contact page if I already have a Jane booking link? Or a Psychology Today profile? In short? Yes. You do.

If you’ve never worked with a copywriter or marketer before, you might be wondering: How does this actually work? Why are we starting with something called a “messaging development guide” instead of jumping straight into writing my website?

Ethical marketing for Canadian therapists: A complete guide to promoting your practice with integrity Ethical marketing is more than a buzzword—it’s the foundation of how Canadian therapists can connect with clients while staying compliant with regulatory guidelines....

Wondering what to include on a therapist website? If you’re a therapist or coach, your website is often your digital front door—the first place potential clients decide whether they feel safe and ready to reach out.

But what exactly should be on your website? And how can you avoid feeling like you’re guessing what works?