Welcome to The Vault
Grab a tea and let’s get your site launched.
Step 1
The Technical Setup
The I’m-Really-Not-Tech-Savvy Tutorial
This is why I love Squarespace. You really don’t have to be tech savvy. The video below walks you through everything you’ll need to know. (But hey, email me if I’m wrong/you need more help.)
How to Edit Content & Design
The basics: updating text, swapping photos, and checking the mobile view.
Contact Forms, Scheduling Providers, and Pages
Setting up your form submissions, connecting to Jane app (or your other booking provider), hiding pages, and creating additional content.
SEO Basics
You don’t need to be a tech expert to ensure your business can be found by Google. Here are the basics to get done. You’ll be pleasantly surprised with how easy it is!
Step 2
Optimizing Your Content
A Quick & Easy Way to Write Your Bio
The “blank page” feeling when writing your bio is real. You know you’re great at what you do, but putting that into words for other people to see? Here come the sweaty palms. The “About” page is also the second most popular page on most therapist websites I work on.
Here’s how you can keep it simple yet effective. Use this fill-in-the-blank guide and click publish on Psychology Today or your site.
The 5-Minute Guide to Standing Out on Psychology Today
The Reality: You’re sitting on a search page next to 20 other therapists. It’s hard to get clicks when you sound the same as everyone else—even though your approach is completely different.
The Fix: Use this 5-minute checklist to audit your profile, ditch the jargon, and make sure the right clients actually stop scrolling.
Step 3
Speeding Up Your Email
3 Email Scripts to Save Time and Stress
I’ve noticed that when therapists try to reduce their admin time, this is where they usually get stuck. They spend way too much time agonizing over a single email or sending emails that inadvertently repel potential clients.
I wrote these to give you that mental energy back. They’re designed to be clear and professional, but they keep the warmth you’ve worked so hard to build.
What’s inside:
The Waitlist Pivot: How to say you’re full while still being genuinely helpful.
The Insurance Talk: How to explain why you don't bill insurance directly (and why that actually protects their privacy).
The "Open Door" Close: A gentle way to follow up after a consult call so you don't feel like you're "chasing" anyone.
