The 7 best coach website templates (that actually look good)
When you're just getting started—or you're in that "need to upgrade but don't want a full custom site" phase—a coach website template can save you time and money.
If you’re a therapist, you might be looking for a layout that feels calm, ethical, and inviting without making any big marketing promises.
If you're a consultant, maybe it's about clarity: showcasing your expertise and making it easy for people to take the next step.
And if you're a coach, finding the right coach website template can feel like finding the right client fit—there are lots of potential options, but few perfect matches.
Templates can help you navigate this process, but not all templates are created equal.
Some are clunky, hard to customize, or just plain… meh.
These ones? Not meh. They're thoughtful, beautiful, and conversion-ready.
Here are 7 templates I’d recommend for therapists, coaches, or service-based businesses who want to launch with style—without reinventing the wheel.
1. Lara - For the therapist or coach who wants warmth, clarity, and to stay regulation-compliant
💰 $275
🛠 Platform: Squarespace
🎯 Best for: Coaches and therapists who want to build trust and safety early with their clients
Designed with the full prospective client's journey in mind. From, "Who is this therapist or coach?" to "Can they help me?" to "Can I trust them?". Complete with pre-written copy, 8+ essential pages, and 2 weeks of support to get it just right, this is the easiest way to get your business up and running at the right price.
2. Lonnie – For the coach with a podcast and a point of view
💰 $399
🛠 Platform: Showit
🎯 Best for: Coaches and mental health advocates with podcast content
A vibrant, funky design with a bold personality. Great if you're building a brand that’s as much about content as it is about services. This is probably the freshest coach website template out there.
🔗 View Lonnie template
3. Folk – For group practices that want to feel boutique
💰 $399
🛠 Platform: Squarespace 7.1
🎯 Best for: Multi-clinician therapy practices
Next up, there's the Folk template. Warm and clean, this one has the kind of polish that builds instant trust with your audience.
🔗 View Folk template
4. Sage – For solo therapists and coaches who want calm vibes
💰 $399
🛠 Platform: Squarespace 7.1
🎯 Best for: Private practices and service-based solo businesses
As for calming themes, this one feels minimal and grounded. Sage is the digital equivalent of a deep breath.
🔗 View Sage template
5. Callie – For executive and leadership coaches
💰 $179
🛠 Platform: Showit
🎯 Best for: Career, leadership, or executive coaches
Sleek, sharp, and no fluff. Perfect for coaches working with corporate clients.
🔗 View Callie template
6. Ellen – For the business coach building a six-figure brand
💰 $142 CAD
🛠 Platform: WordPress
🎯 Best for: Coaches with a product suite or digital offers
Includes 16+ pages, 3 homepage layouts, and all the pieces you'd need to build a business online.
🔗 View Ellen template
7. Ingrid – For coaches who want versatility and a modern feel
💰 $142 CAD
🛠 Platform: WordPress (Divi Builder)
🎯 Best for: Service-based entrepreneurs
A muted palette, layered layout, and flexible blocks make this template feel custom without the custom price.
🔗 View Ingrid template
A few notes if you’re new to templates:
Templates are perfect if you’re in the in-between phase—maybe you're DIYing for now but might eventually hire a designer or copywriter. Many templates come with pre-written sections and layout suggestions that make it easier to fill in your content. And when you're ready, you can bring in support to refine it all.
How to choose the right website template
Not all templates are created equal—and sometimes the prettiest option isn’t the most practical. Here’s what to look out for to make sure your template sets you up for ease, not headaches:
✅ Platform fit
Make sure the platform aligns with your comfort level and long-term plans.
- Are you already familiar with Showit, Squarespace, WordPress, or Wix?
- Does the platform require ongoing maintenance (e.g. WordPress plugins and updates)?
- Can you easily edit content on your own, or will you need to hire someone each time?
- Is it compatible with your preferred tools (booking system, email marketing, etc.)?
✅ Page types included
A great template gives you what you need out of the box.
- Must-haves: Home, About, Services, Contact
- Nice-to-haves: Blog, FAQ, Sales Page, Freebie/Lead Magnet Page
- Bonus: Portfolio, Testimonials, Podcast Page, Shop Page
- Check if forms and buttons are already integrated (like email opt-ins or contact forms)
✅ Mobile responsiveness
Over half your visitors will check your site on their phone—so this matters a lot.
- Scroll the demo site on mobile: Is the text readable? Is the layout clean?
- Do images crop weirdly or take too long to load?
- Are buttons easy to tap, and does the menu function smoothly?
✅ Built for your kind of business
Templates designed with your industry in mind will usually convert better.
- For therapists: calm colors, space for longer-form content, fewer aggressive CTAs
- For coaches: lead gen sections (opt-ins, newsletter), testimonials, program pages
- For consultants: service breakdowns, authority-building features like speaking or media sections
- For creatives: portfolios, blog integrations, shop pages if you’re selling resources
✅ Room for your personality
Even with a template, your site should still feel like you.
- Are there enough font and color customization options?
- Can you swap images easily without breaking the layout?
- Is the vibe (fun, serene, bold, earthy, etc.) aligned with your brand voice?
- Can you imagine your words fitting naturally into the layout?
✅ Clear customization tools
Avoid anything that feels locked-down or overly technical (unless you want to code).
Is support available if something breaks or you get stuck?
es it use a drag-and-drop builder like Divi, Showit, or Squarespace Fluid Engine?
Is there a tutorial or documentation included?
Are changes global (e.g. one-click font swaps) or do you need to edit each block manually?
Want help deciding which one fits your business best? Or need someone to help customize it once it’s yours?
