When I first started working with therapists, I kept seeing the same thing: websites, particularly trauma therapist websites, that didn’t sound anything like the warm, grounded, thoughtful humans behind them.

When you're just getting started—or you're in that "need to upgrade but don't want a full custom site" phase—a coach website template can save you time and money. If you’re a therapist, you might be looking for a layout that feels calm, ethical, and inviting without...

Let’s be honest: most people don’t actually know what goes into great website copy. They think you just… sit down and write. But if you’re a coach, therapist, or consultant, you know your work is deeper than that.

If you’ve never worked with a copywriter or marketer before, you might be wondering: How does this actually work? Why are we starting with something called a “messaging development guide” instead of jumping straight into writing my website?

Why trust is your secret weapon in service-based marketing Picture this: a potential client lands on your site and decides within seconds whether you feel like a safe, credible choice. If you’re a coach or consultant, you know that trust is the bedrock of your client...