If you’ve never worked with a copywriter or marketer before, you might be wondering: How does this actually work? Why are we starting with something called a “messaging development guide” instead of jumping straight into writing my website?

Wondering what to include on a therapist website? If you’re a therapist or coach, your website is often your digital front door—the first place potential clients decide whether they feel safe and ready to reach out.

But what exactly should be on your website? And how can you avoid feeling like you’re guessing what works?

Sabrina from Yellow Leaf Therapy teamed up with Miranda at Ren Strategies to boost her website. They transformed it into a warm, inviting space where clients feel comfortable reaching out. With cool features like an intro to her studio and blog support, Sabrina can now focus on what she loves—helping clients.

Creating an inviting, calm online presence starts with showing potential clients exactly where they’ll spend their time with you. For many, just seeing the space can ease some of the first-session jitters.

Your homepage is often the first place potential clients will land, and it’s where trust, connection, and reassurance start. Whether you’re just starting your practice or giving your site a refresh, this checklist will help make sure your homepage does what it needs...