Launching a therapy website, even in the early stages of practice, is beneficial. It provides credibility, aids in referrals, and helps Google index the site over time. A simple, clear website acts as a foundational tool for messaging and client connection, enabling ongoing updates as the practice evolves.

So you’re starting (or restarting) your private practice website—and you’re wondering… should you build it yourself with a therapist Squarespace template? Or go all-in on a custom site that’s designed and written just for you?

Honestly? It’s really easy to get stuck here. Especially when you’re juggling everything else it takes to run a practice. There’s no one-size-fits-all answer, but there is a best fit for where you’re at right now.

Let’s be honest: most people don’t actually know what goes into great website copy. They think you just… sit down and write. But if you’re a coach, therapist, or consultant, you know your work is deeper than that.