Launching a therapy website, even in the early stages of practice, is beneficial. It provides credibility, aids in referrals, and helps Google index the site over time. A simple, clear website acts as a foundational tool for messaging and client connection, enabling ongoing updates as the practice evolves.

So you’re starting (or restarting) your private practice website—and you’re wondering… should you build it yourself with a therapist Squarespace template? Or go all-in on a custom site that’s designed and written just for you?

Honestly? It’s really easy to get stuck here. Especially when you’re juggling everything else it takes to run a practice. There’s no one-size-fits-all answer, but there is a best fit for where you’re at right now.

Wondering what to include on a therapist website? If you’re a therapist or coach, your website is often your digital front door—the first place potential clients decide whether they feel safe and ready to reach out.

But what exactly should be on your website? And how can you avoid feeling like you’re guessing what works?

Your website should work as hard as you do You’ve put in the hours. The training, the supervision, the continuing education. When you talk about what you do, your passion is undeniable. But when it comes to your website… you hesitate. You avoid sharing the link...