There’s a lot of noise out there about what your private practice website must include. Choosing the right features is important. This applies to SEO, branding, booking tools, blog posts, and videos of yourself. Sound familiar?

Custom websites are incredible when the timing is right — they give you the chance to shape your site from the ground up: aesthetics, messaging, layout, and structure all working in sync. I love that work.

Wondering what to include on a therapist website? If you’re a therapist or coach, your website is often your digital front door—the first place potential clients decide whether they feel safe and ready to reach out.

But what exactly should be on your website? And how can you avoid feeling like you’re guessing what works?

The behind-the-scenes of how I create content (and stay sane) Here's a not surprising fact: I don’t love spending hours writing blog posts from scratch. As someone juggling client work and working a full-time job, I’ve found that content can eat up your time fast

Many therapists' "About" pages fail to connect with potential clients, often filled with jargon and credentials. To create a relatable page, therapists should share personal motivations, use familiar language, balance qualifications with client-focused narratives, and set expectations for sessions. Authentically inviting clients to reach out enhances trust and engagement.