What should I include on my therapist website? A simple checklist

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What should I include on my therapist website?

Wondering what to include on a therapist website? If you’re a therapist or coach, your website is often your digital front door—the first place potential clients decide whether they feel safe and ready to reach out.

But what exactly should be on your website? And how can you avoid feeling like you’re guessing what works?

Here’s a simple breakdown of the essentials (plus a free tool to help you audit your site step by step).

The essentials every therapist website should include

1. A warm, welcoming homepage

Think of your homepage like the waiting room of your practice—calm, clear, and reassuring. It should:

  • Clearly state who you help and how you help them
  • Feel approachable (avoid stiff, overly clinical language)
  • Include one clear next step, like “Book a free consult” or “Contact me”

Take a look at Toronto-based therapy practice, KMA Therapy. They use exceptionally warm language (like a "therapy partner"), impressive social proof, and conversational language ("best therapist ever") that is geared towards a target audience that resonates with this kind of voice and tone. 

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2. An authentic, human bio

Potential clients want to connect with you, not just your credentials. Your bio should explain:

  • Your professional background and training
  • Your approach (e.g., “compassionate, trauma-informed”)
  • Why you love doing this work
    💡 Pro tip: A short personal detail (e.g., “In my spare time, I like to get out hiking on the North Shore” or "If I wasn't a therapist, I think I'd be a baker") can do wonders in making you more relatable.

Calgary-based therapist Dr. Patrick Keelan does a stellar job at highlighting who he is in addition to his expertise in the field. 

Read more about how to craft a great About Me page here.

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3. A clear services page

Clients may not know what “somatic experiencing” or “parts work” means—explain your services in plain language and focus on outcomes.
For example:

  • “I help adults navigate anxiety, grief, and burnout so they can feel more grounded and connected.”
  • Include a CTA on each service page, like “Book a free intro call.”

4. Easy contact options

Your contact page should feel like an open door. Include:

  • Email or inquiry form
  • Phone number (if applicable)
  • Virtual or physical location
  • Office hours or availability

On Vancouver Anxiety’s homepage, I added a clear, welcoming section on how to reach them. It highlights their Vancouver location and specifies the regions where they offer virtual therapy. I also included a secure, easy-to-use contact form so visitors know exactly how to get in touch.

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5. Extra reassurance

Clients may be nervous—FAQ sections can help. Answer questions like:

  • What can I expect in a first session?
  • Do you offer virtual therapy?
  • How does payment/insurance work?

Use this free website checklist to continue optimizing your site

Instead of worrying about what’s missing on your site, I created a Website Audit Checklist just for therapists and coaches.

It’s a Notion template designed to help you:

✅ Identify missing essentials
✅ Prioritize easy-to-fix items
✅ Track your progress (no more mental clutter)
✅ Improve your site step by step
✅ Feel confident your website reflects you and invites clients in

👉 Get your Website Audit Checklist here

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