If you’ve never worked with a copywriter or marketer before, you might be wondering: How does this actually work? Why are we starting with something called a “messaging development guide” instead of jumping straight into writing my website?

If you’re a therapist, coach, or service-based professional, you’ve likely asked yourself: “How do I talk about my services in a way that feels true to me and attracts the right clients?”

Your website should work as hard as you do You’ve put in the hours. The training, the supervision, the continuing education. When you talk about what you do, your passion is undeniable. But when it comes to your website… you hesitate. You avoid sharing the link...

Choosing a name for your business is a bit like choosing a name for a child—it feels big, important, and needs to represent something meaningful. When I started brainstorming for my business, I knew I wanted a name that would reflect both my passion for therapy and my…