Why I Named My Business Ren Strategies 🌿

Choosing a name for your business is a bit like choosing a name for a child—it feels big, important, and needs to represent something meaningful. When I started brainstorming for my business, I knew I wanted a name that would reflect both my passion for therapy and my expertise in marketing. After a lot of thought, I landed on Ren Strategies, and here’s why.

What Ren Means to Me

The name “Ren” comes from Confucian philosophy. Ren (仁) can be translated as “humanity” or “benevolence,” but it’s much deeper than that. It’s about compassion, empathy, and the way we connect with others. These values really resonate with me, and they’re at the heart of therapy, too.

I believe therapy is one of the most powerful ways to practice empathy and self-understanding—and I’m passionate about making it more accessible by helping therapists showcase their work online.

Blending Empathy with Strategy

Marketing, at its core, is about understanding people—what they need, what they’re struggling with, and how you can help them. That’s why I wanted to bring these two worlds together: therapy, which is rooted in empathy and understanding, and marketing, which is about connecting with people in a meaningful way. With Ren Strategies, my goal is to help therapists and small businesses create authentic websites that reflect who they are while also being strategic about attracting the right clients.

I don’t just help therapists create nice-looking websites; I help them build sites that actually work to grow their practice.

It’s Not Just About the Look—It’s About the Strategy

I didn’t choose “Strategies” by accident either. My background in marketing has shown me that it’s not enough to have a beautiful website—you need a smart strategy behind it. That’s where my expertise comes in. I don’t just help therapists create nice-looking websites; I help them build sites that actually work to grow their practice. It’s about blending design with purpose, so your website doesn’t just look good but also drives results.

Ren Strategies: Where Heart Meets Smart

So, there you have it—Ren Strategies is all about bringing humanity and strategy together. It’s a name that reflects my values and my mission: to help therapists and small businesses share their work with the world in a way that’s authentic, impactful, and strategic.

If you’re ready to build a website that reflects who you are and helps grow your business, let’s chat. 💻✨