Choosing a name for your business is a bit like choosing a name for a child—it feels big, important, and needs to represent something meaningful. When I started brainstorming for my business, I knew I wanted a name that would reflect both my passion for therapy and my…

Many therapists' "About" pages fail to connect with potential clients, often filled with jargon and credentials. To create a relatable page, therapists should share personal motivations, use familiar language, balance qualifications with client-focused narratives, and set expectations for sessions. Authentically inviting clients to reach out enhances trust and engagement.

Your homepage is often the first place potential clients will land, and it’s where trust, connection, and reassurance start. Whether you’re just starting your practice or giving your site a refresh, this checklist will help make sure your homepage does what it needs...