Why trust is your secret weapon in service-based marketing Picture this: a potential client lands on your site and decides within seconds whether you feel like a safe, credible choice. If you’re a coach or consultant, you know that trust is the bedrock of your client...

Ethical marketing for Canadian therapists: A complete guide to promoting your practice with integrity Ethical marketing is more than a buzzword—it’s the foundation of how Canadian therapists can connect with clients while staying compliant with regulatory guidelines....

Wondering what to include on a therapist website? If you’re a therapist or coach, your website is often your digital front door—the first place potential clients decide whether they feel safe and ready to reach out.

But what exactly should be on your website? And how can you avoid feeling like you’re guessing what works?

The behind-the-scenes of how I create content (and stay sane) Here's a not surprising fact: I don’t love spending hours writing blog posts from scratch. As someone juggling client work and working a full-time job, I’ve found that content can eat up your time fast

If you’re a therapist, coach, or service-based professional, you’ve likely asked yourself: “How do I talk about my services in a way that feels true to me and attracts the right clients?”